YSL Beauty Club party with Sink the Pink

Challenge

It all started with an engraved YSL blusher palette, which turned out to be the invitation for this year’s YSL beauty club, in collaboration with east London’s Sink the Pink. Guests including Zara Martin, Roxie Nafousie and Tom Daley headed to the new Curtain hotel in Shoreditch to party with drag queens and splash around in bathtubs filled with glitter. There were buckets of YSL beauty products everywhere – the shimmery highlighters went down particularly well – and makeup tables dotted around for experimenting. Everyone left a happier, sparklier version of themselves.

Strategy

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Idea

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Solution

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