about us

Our Story

  • East Creative was set up by co-founders Jamie Tagg & Glyn Fussell in 2014 to provide support for performers, dancers, DJs and creatives in the nightlife indursty, a sector they felt were underrepresented
  • our first project Working initially on club night Sink The Pink, the company soon formed the back bone of the operation and allowed the brand and it's members to grow. In recent years, the event has transformed into one of the biggest alternative club brands in the country
  • our work Our creative work soon expanded beyond our own events and lead to collaborations ranging from international brands to internationals artists and labels
  • our talent In 2016, the company expanded it's commercial arm and partnered with DJ and broadcaster Fearne Cotton, to develop a new and exciting talent division.
  • our festivals In 2017 we created a new festival concept in the form of Mighty Hoopla. A 15,000 capacity festival which took place in Victoria Park in June focusing largely on promoting the LGBT+ community in terms of both performers and audience
  • our services East Creative's services now range from programming venues such as Metropolis in Bethnal Green, to branding and design, to artist management
  • Today East Creative's portfolio include Sink The Pink, Mighty Hoopla, Savage and Noisy Kitchen